SP Jain School of Global Management
AI Integrated Digital Marketing
AI-native growth systems
ARCHITSHAH.
Digital Marketing Strategist & Growth Engineer building AI-powered content engines, performance systems, and brands designed to compound.
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KOLKATA, INDIAOPEN TO REMOTE + GLOBAL
AI GROWTH SYSTEMS✦PERFORMANCE MARKETING✦SYNTHETIC CONTENT✦SERVER-SIDE TRACKING✦AI GROWTH SYSTEMS✦PERFORMANCE MARKETING✦SYNTHETIC CONTENT✦SERVER-SIDE TRACKING✦
01About
Why / How / What
I turn fragmented marketing into repeatable growth systems.
With 3+ years across D2C, sports media and lifestyle brands, I replace slow production and weak attribution with AI-native content, full-funnel performance marketing and practical automation.
See the work02Numbers that moved
THE
IMPACT.
Measured outcomes from performance campaigns, AI workflows and real-time social systems.
3.1xROAS across Meta & Google Ads
420M+Impressions during World Cup coverage
320K+New followers acquired
70%Faster project setup via reusable skills
60%Faster design-to-publish cycles
45%Core Web Vitals improvement
40%Instagram publishing consistency lift
25%Monthly engagement surge
03Experience
WHY / HOW / WHAT.
The work starts with a business constraint, moves through a tailored system, and ends in an outcome worth measuring.
01Brew Your SipCo-Founder & Head of Marketing · D2C e-commerce startup · 06/2024–Present+
Why
Traditional D2C shoots consume budget and weeks of production time, while weak targeting inflates CAC. The ambition: build an AI-first tea brand that scales without studio overhead.
How
- Built TOF → MOF → BOF creative and retargeting across Meta and Google.
- Created a synthetic production engine using Claude, Antigravity, ChatGPT, Higgsfield, ElevenLabs, Pixverse and HeyGen.
- Launched responsive WordPress commerce, Amazon Brand Store, SEO A+ content and GA4 tracking.
What
3.1x ROAS, zero shoot and travel costs, 60% faster content cycles and a 45% Core Web Vitals improvement to green benchmarks.
02Freelance Growth & AI AutomationIndependent consultant · MSMEs, C2B, B2B & D2C · 02/2024–Present+
Why
MSMEs often operate with poor visibility, high CPL, disconnected tracking and slow manual content production. The objective: make enterprise-grade growth infrastructure accessible.
How
- Implemented GTM and Meta CAPI for first-party server-side event tracking and restored attribution.
- Built CRM systems, websites, ad setups, content calendars and custom AI prompt skills.
- Supported Fascinate Textiles and Kizmit Designs with UI/UX, SEO pipelines, creative testing and campaign operations.
What
Turnkey GTM + Meta CAPI + CRM + web systems, 30% less creative production time, 40% higher Instagram consistency and progressive CTR lifts through structured A/B tests.
03GitHub AI Repository & Skill LibraryVersion-controlled prompts, workflows & agent skills+
Why
Ad-hoc prompts create inconsistent output and waste valuable project time. A growth engineer needs reusable, version-controlled building blocks.
How
- Maintained modular prompt templates, automated Python/JS workflows and custom agent skills.
- Designed multi-modal templates for scripts, synthetic voice, video prompts and SEO engines.
- Built automation for competitive analysis, technical audits and marketing execution.
What
A plug-and-play AI asset library that reduces new-project setup by 70%+ while standardising the quality of visual generation, copy and creative testing.
04CricTrackerSocial Media Strategist & Visual Content Lead · 08/2023–02/2024+
Why
Real-time sports media depends on publishing while the audience emotion is still live. Delay means losing the moment and its viral momentum.
How
- Ran match-day visual strategy for an 18M+ follower ecosystem.
- Produced 10+ posts daily during Cricket World Cup 2023.
- Used audience analytics and posting-cadence tests to find peak reach windows.
What
Contributed to 420M+ impressions and 320K+ new followers, with a 25% monthly engagement increase across Instagram, YouTube and X.
04Education
Foundation & focus
LEARNING
IN MOTION.
International Institute of Sports Management
Master’s Degree, Sports Management
St. Xavier’s College
BA, Liberal Arts & Sciences
Selected certifications AI Fluency for Small Businesses (PayPal & Anthropic), Google AI Curve, AI Content Strategy, AI-Integrated SEO, AEO/GEO and HubSpot Digital Advertising.
04Reels / 9:16
REELS IN MOTION.
Upload MP4 reels in Appearance → Customize for a quick featured set, or add unlimited work in Dashboard → Reels.
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05Portfolio / stills
Selected work / stills
WORK IN
FOCUS.
A selection of campaign visuals, product worlds and growth systems. Add a quick set below or use Dashboard → Portfolio Images for unlimited projects.
Your image portfolio will appear here. Add WebP images in Appearance → Customize → Quick Add: Portfolio Images, or add unlimited projects in Dashboard → Portfolio Images.
07Creatives / 4:5
Designed to test, learn and scale
CREATIVE
EXPERIMENTS.
TOF → MOF → BOF Creative Set
Awareness, objection handling and high-intent retargeting in one connected system.
A+ Content Concept
SEO-led brand storytelling for a high-consideration product page.
Variant Test Matrix
Visual and message directions structured for fast, evidence-based iteration.
GTM + Meta CAPI Setup
Server-side measurement built to restore signal and attribution.
08Gallery
SYSTEMS
IN ORBIT.
A practical, execution-focused set of deliverables connecting creative, commerce, data and operating rhythm.
WordPress E-Commerce Store
Responsive design, technical SEO, content structure and conversion-focused UX.
Amazon Brand Store
SEO-led brand storytelling for a high-consideration product page.
GA4 Performance Dashboard
Clear signals for traffic, site health and campaign learning.
CRM Pipeline Board
Lead tracking and a more accountable path from enquiry to conversion.
Core Web Vitals Report
Performance audits to reach green-score benchmarks.
09Journal
Notes from the field
SIGNALS &
SYSTEMS.
Strategy notes on AI, growth systems, performance marketing and practical digital execution.
Modern Meta Ads Strategy: Navigating Creative-Led Targeting
A modern Meta Ads Strategy today looks nothing like it did three years ago. The days of granular interest targeting, lookalike clusters, and complex audience exclusions on Meta are officially behind us. With the deployment of Meta’s advanced machine-learning models (Andromeda and the Lattice architecture), the algorithm has become far more efficient at finding customers […]
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AI Content Factory: The AI-Native Blueprint to Scale Creative Workflows by 60%
Building a true AI Content Factory is what separates brands that scale efficiently from brands that stall under manual production costs. In the digital-first economy, speed is the ultimate competitive advantage. Whether you are running a high-velocity D2C brand or coordinating social media campaigns for millions of followers, the demand for high-quality creative assets is […]
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Generative Engine Optimization (GEO): The 2026 Blueprint for AI Search Citation
Traditional search engine optimization is undergoing its most significant shift since the mobile-first index. With Google’s AI Overviews, Bing Copilot, ChatGPT Search, and Perplexity driving search clicks, organic traffic is no longer about occupying “Blue Links” #1 position. It is about earning Generative Engine Citation. Welcome to Generative Engine Optimization (GEO). In this blueprint, we break down […]
Read signal09Capabilities
THE STACK
BEHIND THE SIGNAL.
AI & Automation
Claude, ChatGPT, Antigravity, Ideogram, Reframer, Higgsfield, ElevenLabs, Pixverse, HeyGen, prompt systems and agent skills.
Growth & Performance
Meta Ads, Google Ads, PPC, A/B testing, CRO, GTM, Meta CAPI, HubSpot and full-funnel campaign strategy.
Web, SEO & Content
GA4, Semrush, Ahrefs, AIOSEO, Core Web Vitals, WordPress, HTML5, CSS3, JavaScript, Canva, CapCut and short-form video.
Brew Your Sip
Co-Founder & Head of Marketing · Kolkata
Independent
Freelance Digital Marketing Consultant · India
CricTracker
Social Media Strategist · Bengaluru
Disney Star
Sports Presentation · Mumbai
Education & certifications
AI Integrated Digital Marketing — SP Jain School of Global Management (2026–Present) · Master’s Degree, Sports Management — IISM (2021–2023) · BA, Liberal Arts & Sciences — St. Xavier’s College (2017–2021). Certifications include AI Fluency for Small Businesses (PayPal & Anthropic), Google AI Curve, AI Content Strategy, AI-Integrated SEO, AEO/GEO and HubSpot Digital Advertising.
10FAQ
QUESTIONS,
ANSWERED.
What does your AI stack actually do?
It brings strategy, scripts, synthetic visuals, voice, video and reporting into a faster creative operating system. The goal is not AI for its own sake—it is more relevant work, less production waste and faster learning.
How do you approach performance marketing?
I build a full-funnel structure: broad creative for awareness, education and objections for consideration, then social proof and offers for high-intent conversion. Every stage is connected to testing and measurement.
What can you help an MSME or D2C brand build?
A practical growth foundation: website or commerce UX, tracking through GTM and Meta CAPI, CRM workflow, performance campaigns, an AI content system and a structured testing cadence.
Are you open to freelance and remote work?
Yes. I am based in Kolkata, India and open to remote and global opportunities across growth strategy, AI automation, performance marketing and content systems.
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